At Business Asset Finance Ltd, your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make an enquiry, or use our financial services.

By using our website or engaging with our services, you agree to the terms of this Privacy Policy.

1. Who We Are

Business Asset Finance Ltd is a financial services company providing business loans, leasing, and asset financing solutions.

Registered Office: Waynflete House, 139 Eastgate, Louth, Lincolnshire, United Kingdom, LN11 9QQ
Registered company number in England & Wales: 11236165

Contact: info@bafgroup.co.uk

If you have any questions about this policy or your data, please contact our Data Protection Officer at the above email address.

2. Information We Collect

We collect personal and business information that is necessary to provide and manage our financial services. The information we may collect includes:

1. Personal Information

• Full name
• Date of birth
• Contact details (address, email, phone number)
• Identification details (such as passport, driver’s licence, etc.)

1. Business Information

• Company name
• Business registration details
• Financial records or bank statements (where applicable)
• VAT or tax identification number

1. Technical Information

• IP address
• Browser type and version
• Device type and operating system
• Cookies and usage data (see Section 8)

1. Sensitive Data (if applicable)

In limited cases, we may collect sensitive personal data (e.g., credit information) to assess eligibility for finance. This will only be collected with your explicit consent.

3. How We Use Your Information

We use the information we collect to:

• Assess and process finance applications
• Verify identity and perform credit checks
• Communicate with you regarding enquiries, applications, and services
• Comply with legal and regulatory obligations
• Improve our website and customer experience
• Send marketing communications (only with your consent)

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Contractual necessity – to perform or enter into a contract with you
• Legitimate interest – to improve our services or prevent fraud
• Legal obligation – to comply with regulatory or financial requirements
• Consent – where you have agreed to receive marketing communications

5. How We Share Your Data

We may share your information with:

• Lenders and financial partners for processing finance applications
• Credit reference agencies to verify identity and creditworthiness
• Regulatory authorities (such as the Financial Conduct Authority or HMRC) when required by law
• Service providers (e.g., IT, hosting, or marketing agencies) who assist in our operations

We ensure all third parties handle your data securely and in compliance with data protection laws. We do not sell your personal data to any third party.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, including satisfying legal, accounting, or reporting requirements.
Typically, this means retaining records for up to 6 years after the end of a financial agreement unless longer retention is required by law.

7. Your Data Protection Rights

You have the following rights under applicable data protection laws:

• Right to access – request a copy of your personal data we hold
• Right to rectification – request correction of inaccurate or incomplete data
• Right to erasure – request deletion of your personal data (in certain cases)
• Right to restrict processing – limit how we use your data
• Right to data portability – receive your data in a commonly used format
• Right to object – object to processing based on legitimate interest or direct marketing
• Right to withdraw consent – where processing is based on consent

To exercise any of these rights, please contact us at [Insert Contact Email]. We will respond within the statutory time limit.

8. Cookies and Website Tracking

Our website uses cookies to improve functionality, security, and user experience.
Cookies help us understand how visitors use our website and enable certain features.

You can manage or disable cookies in your browser settings. For more details, please see our Cookie Policy (if applicable).

9. Data Security

We use appropriate technical and organizational measures to safeguard your data from unauthorized access, loss, misuse, or alteration.
This includes encryption, firewalls, secure servers, and regular security assessments.

While we strive to protect your data, no system is completely secure. You share data with us at your own risk.

10. International Transfers

We generally store and process your personal data within the United Kingdom (or your country of residence).
If your data is transferred outside of the UK or EEA, we ensure that equivalent protection and safeguards (such as Standard Contractual Clauses) are in place.

11. Marketing Communications

We may contact you with information about products, offers, or services that may be relevant to you.
You can opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
The updated version will always be available on our website with the latest revision date at the top.

13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your data is handled, please contact us:

Business Asset Finance Ltd
📍 Waynflete House, 139 Eastgate, Louth, Lincolnshire, United Kingdom, LN11 9QQ
📞 +123-456-7890
✉️info@bafgroup.co.uk